7 Strategies For Establishing Superb Wedding Vendor Relationships

Introducing oneself to wedding vendors is critical since these are the people who will turn into an endless source of referrals for you. Get out there and meet every person, with an emphasis on everyone! Think beyond your typical caterers, florists and photographers. Travel Agents, make-up artists, massage therapists, ballroom dance instructors…you in no way know exactly where that next referral is coming from.


I know, I know, but rather of pondering of your fellow wedding planners as ‘the competition’, consider of them as an endless source of referrals for your wedding preparing company. Yes, referrals!

Think about that you and I are each wedding planners in the exact same town. A bride comes to me needing assistance with just day-of wedding services. The issue is that I not too long ago produced the selection to operate on complete-service weddings only. Rather than turn her away, I contact you and ask if you’re interested and offered to assistance her. Or maybe a bride requests your skilled wedding arranging services but you’re already booked on her wedding day. Envision how grateful your bride would be if you are able to propose her to me, yet another fab wedding consultant.

You get the concept? Unless (or until) you have an entourage of wedding planners operating for you, it is unlikely that you can manage all of the wedding arranging company in your town. Get to know the other ‘professional’ wedding planners out there…you will be so glad that you did.

three. MAKE A LIST OF Possible VENDORS

Your subsequent step is to make a list of the particular vendors you’d like to meet. A fantastic spot to begin is the neighborhood vendor listing on The Knot. Don’t get in touch with everyone just yet. At this stage you are just creating a list. Look at vendor web sites, study bride testimonials and you are going to soon get a feel of whom you’d like to know far better.

Regional bridal shows are a further supply for wedding vendors. Typically the show organizers print a system and list wedding vendor names on the bridal show web-site.


Set a objective to meet a specific number of wedding professionals each week. Call each and every vendor and arrange a 15-minute appointment to introduce oneself. Taking the time to make the contact shows them that you happen to be a professional. Do not just ‘drop in’ unannounced!

I’ve discovered that most vendors get busier as the week progresses, so you might want to arrange for your appointment to come about earlier in the week. Of course, that could not always be the case. Every vendor you speak to will let you know what time performs finest for them.

five. Analysis Every single VENDOR

When you have secured an appointment with a wedding vendor, familiarize yourself with their company ahead of your meeting.

Verify out the firm site, their blog, Google them, read brochures, etc. Though the point of the meeting is to come across out as a lot as you can about the vendor’s line of business enterprise, think about how you will answer any inquiries s/he may well have about your wedding planing organization.
Be prepared to answer questions succinctly and with self-confidence. Nobody wants to hear you ramble on about your self (except you, probably).

6. WIIFM:”What is In It For Me? ( Oz Wedding Vendors , that is!)
Yes, that’s proper think very carefully about what you can do for every single and each wedding vendor you meet. Do you have a shared interest? Or an individual that they would be interested in working with? When you go out of your way for a further vendor (or any person for that matter), you increase the likelihood of that particular person performing the same for you.


For your face-to-face vendor meeting, dress as you would for a client meeting. Bear in mind the adage ‘you never ever get a second opportunity to make a 1st impression’. You are representing your small business.

Bring additional enterprise cards just in case your vendor asks to preserve a few on hand to share with his/her clientele.
Center your energy and attention on the vendor. Turn off your cell telephone and/or BlackBerry! Even if s/he doesn’t extend the very same courtesy to you–so don’t get flustered if phone calls, clients or staff queries interrupt the flow of your meeting.